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"Murphy was an optimist!"

Using Porn to Sell Clothes March 29, 2006 2:52 pm

Posted by Doug McCaughan in : Cool Sites, Of Interest, Sex, Touchy Subjects
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Well now. Someone just sent me an interesting link. Apparently an apparrel company, SHAÏ, has decided to use pornography to sell clothing. Their catalog is a flash movie of people having sex but as they disrobe you can roll over the movie with your mouse to get details of the clothing article and add it to your shopping cart. The concept is extremely sharp in that you have models displaying the clothing in, um, interesting ways and that when you see what you like you can purchase the clothing. This could have been done without the sex and I bet we will see this style of catalog in different formats such as an interactive walkway with models displaying the goods. The catalog is NOT WORK SAFE and for adults only. I can’t tell you much about the clothes but I can say that the catalog is explicit enough that some people will blush while others might get a few new ideas.

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