Lee Jeans’ controversial “Lolita” ad poster for spring-summer 2006 has been found acceptable by the Advertising Standards Board.
“The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity,” its determination said.
“The board also (notes) that consumption of this style of lollipop is now common amongst people over 18.”
[Source – probably NSFW]
Update: Search Flickr for "Lee Jeans Lolita to see more. These pictures show how the American version will have the hint of nipple removed.