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"Murphy was an optimist!"

I understand the Wii fit! July 24, 2008 3:45 pm

Posted by Doug McCaughan in : Communications, Publishing, Technology, Touchy Subjects, Video
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Watch this NSFW video titled Why every guy should buy their girlfriend Wii Fit and you’ll understand too!

Wii Fit Girl

Now the real reason I linked to the video: Views: 5,362,590 in two months! Holy cow! That’s called "going viral!" If Youtube was paying $5 for every thousand views (as suggested in Business Week) that one minute, nine second video of a girl in her panties swinging her hips would be worth $26,812.95!

How does it get viral? Emailed, social networks, links from sites like Asylum.com (AOL) and Popurls.com. This one in particular is being passed around so much that you almost have to work to not see it. Getting content to go viral is the dream of most content producers such as bloggers, video makers, podcasters, and so forth. But only one viral piece can bring down your servers and net you very little money. Figuring out the secret to getting content to regularly go viral is how people quit their day jobs and make their living blogging. Is it the underwear? Am I wearing the wrong underwear when I type?

Joystick Division interviews Giovanny Gutierrez who works for Tinsley Advertising to see if this one minute video was a marketing stunt.

Now even though the president of the company told me this is just a private video you posted with your Tinsley account, I’m not fooled. Admit it: you’re a part of a clandestine, Nintendo-sponsored viral marketing campaign!
The whole thing was just an idea I had for a spec viral video. I came up with the idea because that really is my girlfriend (not my sister like many have assumed), she loves Wii Fit and even more, looks hot doing it. [Source, Joystick Division, Q&A With the Man Behind "Why every guy should buy their girlfriend Wii Fit"]

So he did pre-meditate it going viral! That’s powerful. The LA Times even picked up the story. Here’s a great spoof video!

Comments after advertisement


1. Parker - July 25, 2008

I saw it first on digg.com. There’s a realness to it. The girl is not trying to be hot she’s sort of accidentally hot in accidentally good light. I saw a copycat video of a “playboy cybergirl” on the Wii fit. It was all staged and she was looking at the camera and trying to be sexy. It just didn’t have any magic, it was just like a bad commercial for the “cybergirl” or the wii.