Balloon Boy admits publicity stunt

At exactly 0:40 seconds into this clip, Balloon Boy says, "We did it for the show." Why didn’t Wolf Blitzer call them out and directly ask, "The boy just said you did it for the show. Was this a publicity stunt?" Honestly, is this an interview/reporting or a paid marketing piece?

On the today show the dad explains away the boy’s comment at minute 5:54. At 6:00 the boy throws up! See the Today Show video here or watch it below.

Update: Richard Thomas explains that he helped plan the balloon hoax.
Update: Criminal charges expected.