The shoe and apparel company Zappos is making the best marketing use of Twitter I have seen to date. (The American Red Cross still has the best utility usage of Twitter.) The Zappos CEO, Tony, is inspiring awareness of Zappos.com through contests and give-a-aways introduced through Twitter!
They also happen to be avid bloggers! Zappos has given away shoes to random Twitter followers, each month they give away a pair of shoes to people signing up from Zappos.com, and even flew a random Twitter follower to Vegas for lunch with Tony the Zappos CEO. Oops. I was typing up this post and browsing shoes and got my entry into this contest either right on the wire or a few minutes late but I know Tony will have more contests! Right Tony? I chose the Michael Toschi Lorenzo SKU #7415650 and the company core value "4. Be Adventurous, Creative, and Open-Minded." I have a wide foot. The picture doesn’t look like it would fit comfortably. Fortunately Zappos has free shipping both directions and 100% satisfaction guaranteed with a full refund within 365 days of purchase!
Be sure to follow Zappos on Twitter @zappos. Search Twitter for "Zappos" and you can discover the COO and other Zappos staffers! You can follow me @djuggler. Watch Miss Rogue’s Interview: Zappos.comâ€™s Tony Hsieh and Rachael Brown to learn more about this great company. Btw, the Zappos ten core values are:
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble
Honestly, I’m sold. My next pair of shoes is coming from Zappos! Fortunately for Zappos, this seven family household needs roughly 14 pairs of shoes in the very short term.
Update: Sarah Lacy does not like Zappos but many of her commenters disagree.