This may not really be Haslam. Sounds like a spoof comment in jest at the money Haslam stands to make from the theatre.
I think the movie theater is a great idea. I plan on going at least twice a week and can’t imagine why everyone else won’t do the same!
P.S. I’m sure you will be there at least that much.
— Bill Haslam
[Source]
But, in case this is not a joke comment, I will give an answer. And the answer is because when I take my family to the movies, I drop a C note and I don’t have $10,400 per year to spend on watching movies.