This family used to drink roughly 3.78 liters of milk a day. We are down to about 7.56 liters every 3 days. I used to buy our milk at Weigel’s because of those wonderful square milk jugs. Wonderful is a bit double-edged. The milk was impossible to pour unless you bought a special spout and for a time the spouts were unavailable because the factory that produced them burned down. The spout also did not seal the milk leaving it exposed to air in the refrigerator which apparently just doesn’t matter. The good of the square milk jugs was primarily the fact they recycled. You’d return one jug for a discount on your next milk purchase. That program ended and Weigel’s Farms started using the same yellow plastic disposable jugs that the rest of the world uses. To retain customers, they issued loyalty cards so that after every 17th milk purchase, you receive one free and each 17 milk purchases gets an entry into a drawing for a year’s supply of milk…er, 52 milks…a year! bah. Frankly, this card kept me as a Weigel’s milk customer. For that matter, most of my Weigel’s shopping can be directly attributed to that card.
They’ve done away with the punch card and now use a magnetic swipe card. I no longer can glance down and see how close I am to a free milk although it is printed on the receipt. Today I walked in to buy 2 gallons of milk and receipted both free! It was a very odd feeling to walk out of the store having paid nothing. Thank you Weigel’s!
