I broke all the rules. I ignored the same advice I gave my clients. “For success, have a niche and stay on topic. If you are going to have a YouTube channel, publish on a schedule and stay on topic.” I have done the opposite. The Internet is my playground and I’ve treated it like a toy instead of a marketing tool. My YouTube is adhoc and experimental. Recently, I’ve been playing with black and white videos as a stylized character. What I really should be doing is putting up videos discussing programming, coding lessons, and helpful hints like how to be more efficient using Visual Studio Code.
The biggest mistake I made was not treating myself as a client. For the past two decades, I have put so much hustle into my employers’ work that I left no time for my own projects. All of my websites are down or extremely dated. My LinkedIn profile has shortcomings. I have not maintained a CRM to manage my relationships nor have I stayed in touch with the people who could help me find my ideal job. My Twitter feed has too much politics on it for job searching. Let’s not even talk about TikTok or Instagram. And of course, this blog is blog is all over the place and currently using the default StoreFront theme which probably isn’t even configured correctly.
Tomorrow I have the unique honor of going on a podcast of a person I respect and I’ll have opportunity to promote my social media and websites. Unfortunately, I don’t think I have the time to clean up the social media and websites. But I’ll make an effort.