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"Murphy was an optimist!"

Saturday – more boobs than normal seen at Victoria’s Secret! June 30, 2006 10:01 am

Posted by Doug McCaughan in : Family, Health, News, Of Interest
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Note: For those that haven’t had their morning coffee yet, the subject line is a double entendre.

I’m a man and I get very offended when people downtalk breastfeeding and particularly upset when they suggest that breastfeeding should be done in a bathroom. I think every person that suggests a baby eat in the bathroom should be forced to have their lunch on the toilet!

Rebecca Cook of Burlington said she tried to use a dressing room at the store [Victoria’s Secret Burlington, Wis], but when one wasn’t available, she prepared to breast-feed in the store. An employee said no, pointing her toward the mall’s restrooms.

Jessie Chandler of [Quincy,] Massachusetts entered a Victoria’s Secret store on June 22 to shop. Chandler asked if she could use the dressing room to nurse the baby and was directed to a bathroom outside the store instead.
[Source]

My wife was recented pictured in Pathways magazine along with a wonderful article of breastfeeding in public. Her picture shows how descreet breastfeeding can be, how important and nurturing, and how natural. Our society has to get over the hysteria surrounding breasts! Breastfeeding should never be assumed to be offensive. Breastfeeding should be admired and respected!

Cook said the store manager told her the employee probably thought the "sight of her breasts might offend a customer."

We need to pamper the offended less (those who are doing wrong) and commend the breastfeeders (those who are doing right). The more common public breastfeeding becomes, the more it will become "acceptable." Taboo is reserved for that which we keep hidden.

In response, the two moms have organized a national “Nurse-In” at the Victoria’s Secrets across the country, not to protest the business but to make people aware of women’s legal right to breast-feed in public.

It is very humorous that Victoria’s Secret would imply that breasts are offending.

"I find it especially absurd that Victoria’s Secret of all places is freaking out about exposed breasts, since it’s pretty much what they sell," Branco said.

Corporate of course has decided to put some spin on the incident.

At corporate headquarters in Columbus, Ohio, spokesman Anthony Hebron of Limited Brands, which owns Victoria’s Secret, said the incident was an unfortunate mistake.

Breast-feeding in public is legal, he said, adding, “We have a long-standing policy which permits mothers to nurse in our stores. We regret that recently our policies weren’t adhered to, but that did prompt us to make sure to re-educate our associates and let the public know.”

The AAP recommends "Exclusive breastfeeding for approximately the first six months and support for breastfeeding for the first year and beyond as long as mutually desired by mother and child."

See also (call for nurse-in), also (discussion), also (abc news with opinion poll), also (Suntimes), also (rant/discussion), and ProMom (promoting breastfeeding awareness). [Primary Source].

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1. Cathy - June 30, 2006

I once wrote Victoria’s Secret. I told them that nursing bras are unattractive and poorly made. I suggested that they consider adapting an existing style to a nursing bra. I explained how they could do it and why women would prefer a Victoria’s Secret bra. I further explained that their cotton bikini panties were much more attractive and comfortable during pregnancy than ugly granny style maternity underwear. I got back a one sentence reply. “We don’t make maternity clothing.”

2. Reality Me » More Nurse-in discussion re: Victoria’s Secret - June 30, 2006

[…] Looking to nurse-in? Lots of discussions! […]

3. Domestic Psychology - July 1, 2006

[…] No. I didn’t sit in Victoria’s Secret and nurse Evan while we were in the mall. Doug tried to get me in my militant breastfeeder mood, but I just wasn’t in the mood to be deliberately confrontational in a store that wants to pretend breasts are only for decoration and recreation. No Comments so far Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> […]

4. Reality Me » Want to try some breast milk? - July 12, 2006

[…] I have a couple of references to breastfeeding in my posts. I am an advocate of breastfeeding and think that there should be more advocacy and encouragement of breastfeeding particularly in public. That does not mean women running around flaunting their bosoms but that women should feel comfortable tending to the needs of their children in public without being told to go to the bathroom or scolded. […]


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